Hershey’s introduces first new candy bar in 20 years

PHILADELPHIA — The first new candy bar to carry the Hershey’s name in more than two decades is set to hit shelves next month.

The Hershey, Pennsylvania-based candy maker says Hershey’s Gold will go on sale Dec. 1. The bar, which contains no chocolate, is described as a caramelized cream bar embedded with salty peanut and pretzel bits. 

Hershey’s says it is a response to trends that show “the rising popularity of crunchy multi-textured candy.”


Bon Appetit reviewed it positively. “It tastes like coffee creamer mixed with salty trail mix, in exactly the way you want it to,” one person wrote.

Hershey’s Gold will be the fourth bar for the brand and the first new one since Hershey’s Cookies ‘n Creme was introduced in 1995. The original Hershey’s bar was released in 1900 and was followed up by the special dark variety in 1939.

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